Tourism Undersecretary Enteng Romano’s resignation over the Pilipinas, Kay Ganda disaster almost made the grade. Too bad it fell short because Romano couldn’t stop himself from saying more than a simple apology or just a plain announcement of his resignation. Instead, he felt it wise to include in his statement his defense of that embarrassing [...] Read more »
Earning the WOW by building the WOW
(This is a guest post from reader Pancho Villacorta.) All the sloganeering on Earth by the best minds in marketing won’t make Philippine tourism magically fly off the plateau that it has been stuck on for the last ten years. Three million tourists a year is just a fraction of what other countries in Asia [...] Read more »
