A lot more people could have benefited had those candidates simply pooled their funds together and launched some kind of socio-civic project. They could have built classrooms, low-cost housing etc. It would have been better if they used the money to finance the education of hundreds or maybe even thousands of children. With hundreds of millions of pesos, I’m sure those politicians could have easily figured out some way to really do what they always promise to do but always forget to fulfill, that is to help poor people.

But of course, that’s all too idealistic. By default, a politician’s money always goes first to whatever endeavor there is that would potentially benefit him first and foremost. To the typical Pinoy politician, helping out others is only worthwhile if there’s a clear return of investment.

As I was watching that news report, I couldn’t help but sense some irony especially when the newscaster said something that sounded to me like a subtle criticism of political campaign spending. It just struck me as strange that this TV station would even come out with such a report when in fact it stands to gain big-time from all this. It’s a bit hypocritical, isn’t it?

Of course, there are other reasons why Pinoy-style political campaigns cost so much. One of these is the showbiz mindset. Since most Filipino voters are still stuck at being star-struck, the Pinoy politician naturally treats his campaign as if it was one big showbiz production.

So what do we get? Substance? You wish. Song and dance numbers? Yes, lots of it. Feet washing? Now, that’s new.

This is exactly the sort of thing I hate about Pinoy-style campaigning. It’s all form and no substance. Unfortunately, judging by the public’s response, we will see more of these asinine gimmicks. Hay naku.

Well, it’s all one big expensive joke.  I just hope no one’s laughing because ultimately it’s on all of us.