(This is a guest post from reader Pancho Villacorta.) All the sloganeering on Earth by the best minds in marketing won’t make Philippine tourism magically fly off the plateau that it has been stuck on for the last ten years. Three million tourists a year is just a fraction of what other countries in Asia [...] Read more »
The Strange Case of Mabuhay
Isn’t it strange that in advertisements promoting Philippine tourism the word ‘mabuhay” is standard but in normal conversations it is never used. That being the case, why then do we use it at all when addressing a foreign audience? “Come visit the Philippines. Mabuhay!” Don’t we have any other conversational words that we can use in lieu of [...] Read more »
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