Someone left a comment on my post “Pyramid Scams: Two Things To Watch Out For” and I think it deserves a space of its own.
There are some companies actively targeting the youth market. Visit their offices and you will see that most of the people attending their seminars are kids as young as 16 years old.
Starting kids early in business is good but there’s a problem in this particular situation. What if the companies I described above are actually engaged in an unethical and possibly illegal scheme?
On the surface, the marketing approach of these companies seem harmless. They market to kids specifically college students because they see this demographic as “hyperactive.” According to their analysis of the market, college-level kids are the best group to market to because they spread information fast and they are very interested in making extra money.
I’m not buying it. I can see there’s something devious going on here. In my opinion, these companies are actually exploiting the fact that kids are much easier to convince with promises of easy cash. In short, these companies are out to dupe these kids.
I would suggest that the parents of these kids find time to help their children figure out what’s going on.
I’ve checked out these companies and I saw a number of red flags. For starters, their products are overpriced and their starter kits are padded to compensate for headhunting fees.
I’m confident an honest-to-goodness review of these companies’ operations would support my assessment. Unfortunately, until such a review is conducted these companies would just continue to operate.