It has been seven years since W. Chan Kim and Renée Mauborgne came out with a book called The Blue Ocean Strategy. In the Philippines, it is still relatively new. It is rather odd that a few companies have invested in adopting a strategy that would allow them to get out of a situation where many businesses [...] Read more »
Finding a “Blue Ocean” for Philippine Business
Ben Kritz recently wrote about how Philippine business is adrift on a “red ocean”, which is a metaphor for a situation wherein businesses are in the thick of battling it out for market share. “We are facing ever-increasing competition, and we have to reduce our prices and increase our advertising just to keep up.” The Philippine [...] Read more »
