It has been seven years since W. Chan Kim and Renée Mauborgne came out with a book called The Blue Ocean Strategy. In the Philippines, it is still relatively new.
It is rather odd that a few companies have invested in adopting a strategy that would allow them to get out of a situation where many businesses are competing in the same market with very similar products, where profits are eaten up by the costs of competition. This situation is called a Red Ocean.
In their book, Kim and Mauborgne chart out in detail how businesses can achieve high growth and profits by creating new demand in an uncontested market space, or a “Blue Ocean”, rather than by competing head-to-head with other suppliers for known customers in an existing industry.
Most would think that applying [...] Continue Reading…